One thing that both fishing and phishing have in common is the use of lures. With the right lure, the chance of successfully catching the target improves. When it comes to the digital lures seen in phishing scams, research shows that social media is the most effective.

Most hacking attacks are the result of a flaw or vulnerability found within the code of a program or operating system, but we rarely take into account the ones that don’t. Hackers often take advantage of the human side of hacking as well, a process known as “social engineering.” This is usually the act of conning users into handing over personal information of their own free will, and it’s surprisingly effective.